Made in Italy, in Brooklyn.
Pips is a natural wine bar on Atlantic Avenue in Brooklyn; Italian at heart, unmistakably local, and allergic to taking itself too seriously. The ask: build an identity that embraces that fun, irreverent worldview and floods the space with visual and verbal energy to match.
As lead designer, I developed the brand identity and carried it through everything a guest touches: menus, coasters, shopping bags, business cards, and packaging for the bar's house-made Front of House and Back of House amari.
Created in collaboration with creative director Chris Sojka, who set the direction and led copy, and project manager Molly Crossin, alongside production partners, interior designers, and the Pips restaurant team.
As lead designer, I developed the brand identity and carried it through everything a guest touches: menus, coasters, shopping bags, business cards, and packaging for the bar's house-made Front of House and Back of House amari.
Created in collaboration with creative director Chris Sojka, who set the direction and led copy, and project manager Molly Crossin, alongside production partners, interior designers, and the Pips restaurant team.
Scope: