Fjord Fish Market: locally world famous.

Fjord Fish Market has been a fixture in Fairfield County since 1996, growing from a single shop into six beloved locations across Connecticut and New York. When they refreshed their brand, they wanted something that celebrated what makes them special: each storefront is a genuine neighborhood institution, known by name from Greenwich to Park Slope.

I was brought on to create six custom illustrations — one for each location — rendering every storefront in a single monoline style that ties the family of shops together while letting each building's character shine through. The illustrations now live across the brand: anchoring location cards on the website, and printed on merch that regulars actually want to wear.

Huge thanks to Kinzie Burke, the creative director behind the rebrand, who brought me on and was a fantastic collaborator throughout.