Not your average
wedding planner.
10 years in, Brittney, owner and founder, decided it was time to evolve the brand. BLB Events was struggling to stand out in a saturated landscape of pastels and calligraphic fonts. The branding no longer felt reflective of their core values or the types of clients they wanted to attract.
I worked closely with BLB Events to create a new expression of the brand that feels differentiated and premium but approachable; expresses their high quality of service, expertise, and values; and connects with their target audience.